CRM Email Marketing Executive - Hybrid Working

We enjoy working together and can always rely on each other’s support.  

We like the people we work with and respect how good they are at their jobs. We’re all part of a big network with lots of opportunity, but each location also has its own thriving family, built on co-operation and openness. You’ll be part of a great team who will always support you, and make sure you feel fully informed about the direction of the business and your role in it. 

So what do we look for from you? 

As CRM Email Marketing Executive, you'll take charge of planning, executing, and optimising email and SMS campaigns to enhance our customer experience. From service reminders to promotional offers and aftersales communications, you’ll play a key role in nurturing and retaining our customer base across the TrustFord network.  

This is a great opportunity for an individual looking to be part of a team that is focused on driving the business forward – using data to form decisions but also willing to test new initiatives.  

This role would suit a self-motivated and enthusiastic email marketeer, whose ambition is to work in a fast-paced email marketing role, in the retail arena. 

Responsibilities 

• Plan, build, and execute targeted email campaigns for sales, service, and aftersales 

• Segment customer data based on vehicle history, service schedules, and purchase behaviours 

• Manage and improve automated workflows such as MOT reminders, service follow-ups, and re-engagement emails 

• Conduct A/B testing to improve open rates, CTR, and conversions 

• Monitor key KPIs and produce actionable reports for campaign optimisation 

• Ensure email communications are fully compliant with GDPR regulations 

• Work closely with the CRM Team, Marketing, and Sales/Aftersales Operations to ensure cohesive messaging and strategy, support the Marketing team in the implementation and communication of tactical activity as required. 

• Be the initial recipient of email and SMS requests that come through either by and liaise with the Marketing team to communicate proposals within the internal team. 

• Take responsibility for the measurement if email/SMS activities, keeping colleagues informed of progress, completion and post activity evaluation. 

If you want to apply for this job, you’ll need to give us specific details about your experience and skills so we can understand why you’re right for the role. For this position, you’ll need to show us, with examples, that you have: 

• Excellent written and verbal communication skills, tailoring all communications to the target audience, using the appropriate language and TrustFord tone of voice. 

• Experience working in or with the motor trade, automotive retail, or dealership marketing is highly desirable 

• Proficient with email marketing tools (e.g. Campaigner, Mailchimp, Salesforce, or similar platforms) 

• Strong understanding of data segmentation, automation, and campaign personalisation 

• Analytical mindset with experience in reporting on CRM performance 

• Familiarity with HTML/CSS for email design is a plus 

• Excellent attention to detail and organisational skills 

• Sound knowledge of GDPR and data compliance regulations in the UK 

• IT skills – including confident handling of Excel spread-sheets and Microsoft Word 

• Experience of proof reading with meticulous attention to detail on proposed content for both email and SMS execution, ensuring adherence to brand guidelines. 

• The ability to manage time effectively to minimise inefficiency, maximise productivity and ensure cost efficiencies where possible. 

• The ability to work confidently within a very busy team, some of whom will frequently be working remotely. 

• Strong time management and organisational skills 

Desirable: 

• Experience with automotive CRM platforms such as Keyloop, Pinewood, or Dealerweb  

• Knowledge of the UK automotive sales and aftersales customer journey 

• Interest in automotive technology and mobility trends 

Qualifications 

• 1–3 years of experience in a CRM or email marketing role 

• Degree level education or a recognised qualification in marketing 

• Fluent written and spoken English 

• Full, clean driving licence 
   

This is a Hybrid role working on site and also from home (the first 3 months during probation will be worked from the office full time, you will then move on to hybrid working from month 4). 

In addition to receiving a competitive salary, for the right candidate this position will offer:  

• Industry leading package 

• 33 days annual leave pro rata (including bank holidays) in addition to an annual leave purchase & sale scheme 

• Pension Scheme & Life Assurance 

• Ford Privilege vehicle purchase scheme 

• Discount on Service, Bodyshop and Parts 

• 1 day each year to volunteer for a charity of your choice 

• Cycle to work purchase scheme 

• Access to Perks at Work discount website 

When completing your application please give specific detail of your experience, skills and previous responsibilities that you believe would be relevant to the role you are applying for.  We blind recruit therefore our Recruiting Managers will not see your personal details or your CV until you have been selected to attend an interview. Our application form is your opportunity to detail all of your experience as you would on your CV. 

For your first 2 days in the business, you’ll be attending our fantastic residential induction academy. This is at a lovely hotel in the heart of the Northampton countryside, where you’ll learn all about our business before you start your new role. 

Our PPA is what makes TrustFord. Our Network Groups support us in allowing for every colleague to respect and care for one another no matter what... be it your race, ability, gender, or who you love. This helps us to develop inclusive and diverse teams, truly representative of the communities that we operate in. We welcome applications from everyone.  We work with our colleague network Groups - including our Race, LGBTQ+, Disability and Gender Networks to increase the number of applications we receive from different backgrounds.  

To request any adjustments, please ask this during the application stage or contact the Recruitment Team. 

Happy to Talk Flexible Working - To help us be more inclusive, requests for flexible working will be considered at any point in your application or employment. Although we may deem this may not be suitable for every role, we will try and be supportive where we can. We would encourage you to contact our recruitment team to discuss any requirements you may have. 

TrustFord is an equal opportunities employer and does not discriminate on any grounds other than ability to carry out the job role. 

All offers of employment are subject to a background check. 

We advertise our vacancies to attract candidates and not agency suppliers.  If we need agency assistance, then we will contact agencies from our Preferred Supplier List.  Any speculative CVs we receive will not be accepted as an introduction.