e-Commerce Web Executive - Hybrid Working

We share an ambition to be recognised as the benchmark in all of our operations.

At TrustFord we keep on growing. From selling electric vehicles in ever greater numbers, to providing more mobile servicing and growing our commercial and fleet vehicles, we’re offering and delivering more choice to our customers every day. Becoming a more diverse and inclusive business will also be vital to our success, but what won’t change is the buzz we get from working in a fast-paced environment that’s 100% customer-focused.

To lead the coordination, optimisation, and engagement of digital platforms across UK and European markets, with a focus on mobile App content, reporting, training, and incentivisation strategies that drive adoption and performance.

Key Responsibilities:

Platform Content and Communication

• Manage bulletins, incentives, and engagement campaigns across Customer and Team Apps
• Approve and structure content for European App pages and forms, including copy, images, and communications
• Develop and maintain communications planners, including content creation and scheduling
• Upload marketing materials and design gamification elements to enhance platform engagement
• Maintain the Centre Directory and App Award Monthly League Table

Platform Management and Reporting

• Oversee daily CMS operations and ensure timely updates
• Produce and analyse weekly/monthly reports:
• Customer App: Returns and Sales
• Team App: Recruitment, Vehicle Checks, etc.
• Provide data insights for Board and Sales presentations

Training and Support

• Deliver training to UK Centre Managers and BDEs to improve platform adoption and sales opportunities
• Train European App Executives on platform usage and best practices
• Provide second-line support via the UK App Inbox
• Offer holiday cover for Mobile App Executives

Form Management and Approvals

• Build and approve basic forms for UK teams, including ad hoc requests and report generation
• Troubleshoot and manage voucher systems for European Customer and Team Apps

Incentivisation and Engagement

• Lead European App incentivisation initiatives including prize draws, weekly roundups, and voucher distribution
• Support conferences and events via the Team App
• Contribute to idea generation for new engagement strategies

Skills & Experience Required:

• Proven experience in digital platform coordination across multiple regions
• Strong understanding of mobile App platforms and CMS tools
• Strong problem solving skills, with a ‘can do’ attitude for resolving issues
• Experience in training delivery and stakeholder engagement
• Analytical skills for reporting and data interpretation
• Excellent communication and organisational skills
• Ability to work across UK and European teams with cultural sensitivity

With our generous rewards and structured approach to training and development, we offer real job security and every opportunity to progress. So if you are looking for a career, please apply online. 

This is a Hybrid role working on site and also from home (the first 3 months during probation will be worked from the office full time, you will then move on to hybrid working from month 4).

In addition to receiving a competitive salary, for the right candidate this position will offer: 

• Industry leading package
• 33 days annual leave (including bank holidays) in addition to an annual leave purchase & sale scheme
• Pension Scheme & Life Assurance
• Ford Privilege vehicle purchase scheme
• Discount on Service, Bodyshop and Parts
• 1 day each year to volunteer for a charity of your choice
• Cycle to work purchase scheme
• Access to Perks at Work discount website

When completing your application please give specific detail of your experience, skills and previous responsibilities that you believe would be relevant to the role you are applying for.  We blind recruit therefore our Recruiting Managers will not see your personal details or your CV until you have been selected to attend an interview. Our application form is your opportunity to detail all of your experience as you would on your CV.

For your first 2 days in the business, you’ll be attending our fantastic residential induction academy. This is at a lovely hotel in the heart of the Northampton countryside, where you’ll learn all about our business before you start your new role.

Our PPA is what makes TrustFord. Our Network Groups support us in allowing for every colleague to respect and care for one another no matter what... be it your race, ability, gender, or who you love. This helps us to develop inclusive and diverse teams, truly representative of the communities that we operate in. We welcome applications from everyone.  We work with our colleague network Groups - including our Race, LGBTQ+, Disability and Gender Networks to increase the number of applications we receive from different backgrounds. 

To request any adjustments, please ask this during the application stage or contact the Recruitment Team.

Happy to Talk Flexible Working - To help us be more inclusive, requests for flexible working will be considered at any point in your application or employment. Although we may deem this may not be suitable for every role, we will try and be supportive where we can. We would encourage you to contact our recruitment team to discuss any requirements you may have.

TrustFord is an equal opportunities employer and does not discriminate on any grounds other than ability to carry out the job role.

All offers of employment are subject to a background check.

We advertise our vacancies to attract candidates and not agency suppliers.  If we need agency assistance then we will contact agencies from our Preferred Supplier List.  Any speculative CVs we receive will not be accepted as an introduction.