New Car Sales Consultant

  • Department:
  • Location:
    Cribbs Causeway, Bristol
  • Salary Range:
    Basic Salary £23,500 plus Bonus, Company Car, 33 days holiday, Life Assurance and other great Company benefits
  • Contract Type:

We share an ambition to be recognised as the benchmark in all of our operations.

At TrustFord we keep on growing. From selling electric vehicles in ever greater numbers, to providing more mobile servicing and growing our commercial and fleet vehicles, we’re offering and delivering more choice to our customers every day. Becoming a more diverse and inclusive business will also be vital to our success, but what won’t change is the buzz we get from working in a fast-paced environment that’s 100% customer-focused.

Join us at the world's largest committed Ford dealer and you'll deliver a service your customers can trust and you can take great pride in. We're investing in our business and we'll invest in you and your career, too. Together, we'll grow, innovate and set the benchmark for our industry.

What we are looking for in a New Car Sales Consultant:

  • Achieve sales targets in line with agreed KPIs.
  • Give the diverse customer base a positive impression of themselves and TrustFord.
  • Deliver the most positive customer experience possible, in line with TrustFord’s PPA.
  • Anticipate and identify customer needs and meet and exceed them by relationship building and taking responsibility for resolving customer issues and delivering an exceptional customer experience.
  • Work with customers to the highest ethical and professional standards to build long-term profitable relationships.
  • Demonstrate exceptional product knowledge and communicate this appropriately with customers.
  • Proactively generate new business through external & internal renewal sources from prospecting
  • Utilize all resource available and use tools such as CITNOW to provide an excellent guest experience.
  • The ability to prepare customer offers within strict guidelines with the assistance of the Retail Managers.

About You:

  • Evidence of a track record in high volume sales.
  • Demonstrable ability to prospect and win profitable conquest business.
  • Use of Microsoft Office, e.g. Excel, Word, Outlook.
  • Understands the needs of both customers and the company and demonstrates this in their work.
  • Takes ownership in all aspects of their role, working without close supervision and demonstrating effective self-management.
  • Demonstrates resilience, self-motivation and a commitment to self-development, actively seeking positive feedback.
  • Good communication skills (oral and written).

In addition to receiving a competitive salary, for the right candidate this position will offer:

  • Company Car
  • Uncapped bonus payments based upon your performance
  • 33 days annual leave (including bank holidays) in addition to an annual leave purchase & sale scheme
  • Industry leading package
  • Pension Scheme & Life Assurance
  • Ford Privilege vehicle purchase scheme
  • Discount on Service, Bodyshop and Parts
  • 1 day each year to volunteer for a charity of your choice
  • Cycle to work purchase scheme
  • Access to Perks at Work discount website  

Happy to Discuss options of FLEXIBLE WORKING


  • To be eligible for a company vehicle, you must be 19 years old and hold a full driving licence for a minimum period of 6 months.
  • Please give specific detail of your experience, skills and previous responsibilities that you believe would be relevant to the role you are applying for.
  • We encourage applications from people with diverse backgrounds and experiences. We want all our colleagues to bring their whole self to work and that starts with you. 

For your first 8 days in the business, you’ll be attending our fantastic residential induction academy. This is at a lovely hotel in the heart of the Northampton countryside, where you’ll learn all about our business before you start your new role.

TrustFord is an equal opportunities employer and does not discriminate on any grounds other than ability to carry out the job role.

All offers of employment are subject to a background check.

We advertise our vacancies to attract candidates and not agency suppliers.  If we need agency assistance then we will contact agencies from our Preferred Supplier List.  Any speculative CVs we receive will not be accepted as an introduction.


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Cribbs Causeway, Bristol
Hayes Way, Bristol, UK, BS34 5BZ
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Industry leading package
33 days annual leave (including bank holidays)
Pension Scheme & Life Assurance
Ford Privilege vehicle purchase scheme
Discount on Service, Bodyshop and Parts
1 day each year to volunteer for a charity of your choice
Cycle to work purchase scheme
Access to Perks at Work discount website

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